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The Trends Reshaping Trail Running Participation, Culture, & the Marketplace — The Freetrail Podcast episode artwork

The Trends Reshaping Trail Running Participation, Culture, & the Marketplace

The Freetrail Podcast 47:41

About this episode

Today we continue rolling out sessions from the 2026 edition of TrailCon. We're sharing a panel discussion about the state of the trail industry and marketplace featuring three great speakers: The session focuses on data emerging from the sport and what we can deduce about the health of the trail running economy, including race participation, format shifts, consumer habits, and more. Learn more about TrailCon: https://trailconference.com/ REGISTER FOR THE BIG ALTA - https://ultrasignup.com/register.aspx?did=138676 SUBSCRIBE TO FREETRAIL'S NEWSLETTER - https://runfreetrail.substack.com/ JOIN FREETRAIL PRO - https://freetrail.com/pro Thanks to our sponsors who help make our show possible! Patagonia We're proud to welcome Patagonia back to the show. Check out the Patagonia Nano-Air®, your new favorite do-anything layer, perfect for fall on the trails. https://www.patagonia.com/shop/favorites/nano-air?utm_source=freetrail&utm_medium=endemic&utm_campaign=F26_nanoair Neversecond Neversecond is the longtime fueling partner for Freetrail and many of the top elite athletes in our sport. Not to mention they are owned and operated by some of the best people in our sport. Use code FREETRAIL25 for 25% off your first order of Neversecond nutrition at https://www.never2.com Nomio We're excited to welcome Nomio to the show! We've been super impressed with the brand and taken note as they've added trail superstars like Hans Troyer and Tove Alexandersson to their growing athlete roster. Nomio is a performance shot for high effort sessions and races. Learn more about the product and science at drinknomio.com and you can use code Freetrail15 for 15% off your order. North American orders can be placed through thefeed.com and details on international orders can be found at drinknomio.com KetoneIQ We've been using Ketone shots and working with the brand for the past handful of years. The product is great for your workout or we also like to take a Ketone shot to keep us powered throughout the workday. Use this link for 30% off your subscription of Ketone-IQ - https://ketone.com/pages/dylan-bowman Freetrail Links: Website | https://freetrail.com/ Freetrail Pro | https://freetrail.com/freetrail-pro/ Patreon | https://www.patreon.com/dylanbowman Instagram | https://www.instagram.com/runfreetrail/ YouTube | https://www.youtube.com/channel/UC8MKI1xB8YMchI1764zJXHg Freetrail Experts | https://freetrail.com/freetrail-experts/ Dylan Links: Instagram | https://www.instagram.com/dylanbo/ Twitter | https://twitter.com/dylanbo LinkedIn | https://www.linkedin.com/in/dylan-bowman-06174380/ Strava | https://www.strava.com/pros/1596921