Why Your Brand's YouTube Channel Is Failing (And How to Fix It)
About this episode
Most outdoor brands have a YouTube problem. They're just not talking about it. Jeff Pelletier is a filmmaker, trail running creator, and one of the most thoughtful students of YouTube strategy and in the outdoor space. In this episode he breaks down why most brand channels are underperforming and what to actually do about it. We cover the difference between consistency and familiarity, why athlete-led channels outperform brand channels, the Marvel cinematic universe framework for building an audience around characters, and how YouTube's new collaboration feature changes the game for brand-creator partnerships.
If you work at a brand, or if you're a creator who wants to bring more value to the brands that back you, this episode is required listening.
Show Notes:
Popfly for Brands
Jeff Pelletier on YouTube
Super Rider Facebook
Darren Rayner / Magnafire
Floris Gierman on Second Nature
Path Projects
Rickey Gates
BPC - Brand, Product, Content:
