What Victoria's Secret Taught Two Founders About the Outdoor Industry
About this episode
Tina and Madison started SENIQ after nearly a decade building careers at Victoria's Secret and Backcountry — and it turns out the most important lessons they carried into their brand came from a lingerie company, not an outdoor retailer. Growing up in a world where women sat on every leadership team and product innovation was the quarterback of the business shaped how they think about building SENIQ from the ground up.
In this conversation, the co-founders of SENIQ walk through the full story — writing their business plan on a template they found online, moving into their parents' basements in Columbus, Ohio to launch, and trusting their gut to launch a ski collection six months in, despite every mentor telling them not to. They also get into how low-res iPhone content consistently outperformed expensive campaign shoots, why co-founders who disagree on everything make better brands, and how to figure out which voices to ignore when you're building something nobody has built before.
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Show Notes:
Tina Thompson
SENIQ
Backcountry
Business Plan Template
SENIQ Instagram
Mattie Sims on Second Nature
BPC - Brand, Product, Content: