What Outdoor Brands Get Wrong About Storytelling

Matt Trappe is a photographer, filmmaker, creative strategist, and the voice behind the Matter of Brand newsletter: one of the most consistently sharp reads on brand building in the outdoor space. In this conversation, Matt and Aaron dig into why leading with innovation and tech has become table stakes rather than a differentiator, the three elements that make a brand story actually stick, and why the most powerful thing a brand can do right now is invest in longer attention channels rather than chasing short-form reach.

Show Notes:

• Popfly for Brands
• Popfly for Creators
• Matt Trappe
• Auteur Sportif
• Matter Of Brand
• Matt Trappe on Second Nature (2024)
• MOB - YouTube Strategies
• NASA Artemis Recap
• Hyperlyte - The Kid (Video)
• Kaironic
• Smith Optics
• WSJ - Alternatively Influential
• Second Nature Slack
• Skratch
• Popfly
• Skratch x Auteur Sportif
• Tantrums

BPC - Brand, Product, Content

• Are.na
• Smith ODS5
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