Uplifting Talent In The Outdoor Industry

Uplifting Talent In The Outdoor Industry

Rachael Burnside saw an opportunity to build a stronger community of women in the bike industry by connecting experienced mentors with mentees, which would help build and retain top talent. The fifth round of the Uplift mentorship program is now underway, and in our conversation, Rachael breaks down the playbook of what it took to build this program - and how any other industry can adapt and benefit from making these connections.

Show Notes:

• Rachael Burnside
• Uplift
• Shift Active Media
• Rouleur
• Rouleur Live
• Rapha
• Alexa Cunningham
• Kate Veronneau on Second Nature
• Stacy Perlis (CFO at Wahoo)

BPC - Brand, Product, Content:

• Pure Sport
• Upway
• Adweek Article - Outside Interactive
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