The Most Overlooked Health Category Nobody Built - Until Now. — Second Nature episode artwork

The Most Overlooked Health Category Nobody Built - Until Now.

Second Nature October 16, 2026 1:04:45

About this episode

Allie Melnick, co-founder of Climatic, joins Second Nature to talk about building an entirely new health category: proactive lung health. A ten-year veteran of Harry's (now Mammoth Brands), Melnick explains why breathing, not legs, not sleep, not gut health, might be the next frontier in everyday performance, and what it actually takes to convince people a problem exists before you can sell them the solution.

She and Aaron dig into Climatic's L-MAX inhaler, the sheep-lung testing and Mount Sinai clinical research behind it, and the surprising communities who found the product before the company expected them to. The conversation also covers the discipline it took to stay patient through a sold-out, scarcity-driven launch, and closes with an unplanned detour into the hidden world of startup advising: how operators with full-time jobs can build equity and expertise on the side, and why a sharp, one-sentence pitch beats being a Swiss Army knife.

Second Nature is proudly supported by Popfly and Halo:

Popfly for Brands: https://popf.ly/secondnaturebrands

Popfly for Creators: https://popf.ly/secondnaturecreators

Halo: https://www.poweredbyhalo.com

Show Notes:

Allie Melnick: https://www.linkedin.com/in/allie-melnick-4269034/

Climatic: https://www.climatichealth.com/

Harry's: https://www.harrys.com/

Seed: https://seed.com/

Mount Sinai Study: https://insider.fitt.co/press-release/mount-sinai-medical-center-researcher-co-authors-peer-reviewed-study-on-inhaled-formulations-designed-to-strengthen-the-lungs-natural-defenses/

Performance Advisory Board: https://insider.fitt.co/press-release/climatic-launches-performance-advisory-board-to-advance-daily-lung-health-as-the-next-frontier-in-wellness/

Mentorpass: https://www.mentorpass.co/