The Light At The End Of The Tunnel — Second Nature episode artwork

The Light At The End Of The Tunnel

Second Nature October 30, 2026 1:15:10

About this episode

The Bro Pod is back! Dylan returns to Second Nature for a proper catch up after a summer on the road, and he and Aaron catch up on the year so far. Dylan looks back on his Hardrock experience, an incredibly booked up summer, and the slump that arrives every October. Aaron shares what seven years of consistency finally looks like: every Super Rider platform now past 100,000 followers, and no longer having to pitch himself relentlessly to get work.

From there they dig into what it takes to build a business in 2026, when anyone can copy what you do. They cover Rapha's recent turbulence, the newer brands carrying its torch, and why being for a specific group of people may be the best protection. Along the way: holding equity in a company with a delayed IPO, Hunter S. Thompson and choosing three decisions to follow through on instead of worrying about thirty, why acquisition isn't the only measure of success, an Enneagram check on both hosts, and a special BPC that includes a "first" for the pod.

Second Nature is proudly supported by Popfly and Halo:

Popfly for Brands: https://popf.ly/secondnaturebrands

Popfly for Creators: https://popf.ly/secondnaturecreators

Halo: https://www.poweredbyhalo.com

Show Notes:

Freetrail: https://www.freetrail.com

Super Rider: https://www.instagram.com/superridertv

YaBoyScottJurek Meme: https://www.instagram.com/p/DOA6gfxjViG/?img_index=5

Marin Bikes: https://marinbikes.com/

Rapha on Escape Collective: https://escapecollective.com/the-real-reason-rapha-became-uncool/

The Brand Report: https://thebrand.report/

Borderlands episode with Dylan: https://www.borderlands.cc/podcasts/dylan-bowman-is-still-figuring-it-out/