Why Growing a Brand Isn’t About Beating the Competition

Dan Lampard is Chief Commercial and Operating Officer at Science in Sport (SiS), where his background in finance meets a lifelong interest in sport and performance.

Recorded at SiS headquarters in Blackburn, England, Dan shares how he thinks about building a sports nutrition brand in a rapidly growing endurance market. They dig into why SiS wants to be just as good at telling athletes when they don’t need a gel as when they do, why education and trust matter more than simply chasing conversions, and how the company decides which athletes, experts, retailers, and markets are actually worth investing in.

Dan also talks about the rise of the multi-sport athlete, what brands can learn from training and high-performance sport, balancing financial realities with long-term brand building, expanding in the U.S. and Japan, and why a growing market doesn’t have to mean treating every other brand as the enemy.

They finish with AI, the future of personalized sports nutrition, and why technology may make human connection and real-world communities even more valuable.

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