How Wilderdog Turned Dog Gear into a Profitable Business
About this episode
From selling braided iPhone chargers on Instagram to building an outdoor dog gear empire - Rachel Friedline's wild journey started with a red iPhone cord and a weekend ski house.
Rachel Friedline is the co-founder of Wilderdog, an outdoor dog gear company built for dogs and their humans. With a focus on durability, thoughtful design, and community, she has helped grow the brand from the ground up into a trusted name in the outdoor space. Rachel is passionate about building products that inspire people to get outdoors with their dogs.
Jon chats with Rachel about:
- early social media marketing through customer photo reposts
- her origin story going from an iPhone cord business to Wilderdog
- Wilderdog’s company philosophy inspiring outdoor adventures with dogs
- bootstrap growth maintaining complete business control
- the purchase for Pup program donating $500k+ to shelters
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