How Personalization Is Less About Blood Tests and More About Habit Formation
About this episode
Dr. Marc Bubbs has spent twenty five years on the frontline of performance nutrition. Working with Canada Basketball, US Soccer, NBA teams, Olympians, and elite endurance athletes. And after two and a half decades of watching the same problems show up over and over, he and co-founder Paul Winsper decided to stop consulting around the problem and build the solution.
ProBio launched to consumers at the New York City Marathon last fall. Built entirely from what Marc kept seeing in the labs of the best athletes in the world.
He joins Long Run Labs in Boulder to talk about what twenty five years of practitioner experience actually taught him, what most endurance athletes still get wrong, and what it really takes to build trust in a market where everyone is constantly trying to convince someone they need something more.
Jon and Marc chat about:
why the best elite athletes put the blinders on and stop chasing the next thing
why building trust requires authenticity and vulnerability in equal measure
what went wrong when ProBio tried to fast track growth with the wrong partners
the three T model for carbohydrates: total, timing, and type
why getting enough total energy is still the biggest mistake endurance athletes make
why Paris Olympics became their first major proof of concept
how a network of practitioners and athletes became both their capital base and their distribution engine
the difference between bootstrapping and raising and how Marc is thinking about what comes next
why time is the only asset you cannot get more of
Stay connected:
Dr. Marc Bubbs website: https://www.drbubbs.com
ProBio Nutrition website: https://www.probionutrition.com
Dr. Marc Bubbs on Instagram: https://www.instagram.com/drbubbs/
Dr. Marc Bubbs on LinkedIn: https://www.linkedin.com/in/dr-marc-bubbs-8a5b9124/
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