How Personalization Is Less About Blood Tests and More About Habit Formation
About this episode
Dr. Marc Bubbs has spent twenty five years on the frontline of performance nutrition. Working with Canada Basketball, US Soccer, NBA teams, Olympians, and elite endurance athletes. And after two and a half decades of watching the same problems show up over and over, he and co-founder Paul Winsper decided to stop consulting around the problem and build the solution.
ProBio launched to consumers at the New York City Marathon last fall. Built entirely from what Marc kept seeing in the labs of the best athletes in the world.
He joins Long Run Labs in Boulder to talk about what twenty five years of practitioner experience actually taught him, what most endurance athletes still get wrong, and what it really takes to build trust in a market where everyone is constantly trying to convince someone they need something more.
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